Saturday, 21 October 2017

Rise of young women going ‘au naturel’ as nearly a quarter now don’t shave their underarms –

“There’s also some pushing back against societal expectations of what women should look like,” she said. 

The “free from” trend, which sees women rejecting chemicals in favour of natural products, has been influential, with 53 per cent of women saying they only use products with “natural” ingredients. 

Prominent food bloggers including Ella Woodward have written about using natural beauty products. 

The writer, who has been a central part of the “wellness” trend, which champions natural ingredients in food, wrote in a post in 2014 that she uses coconut oil, apple cider vinegar, turmeric, honey and spirulina as part of her beauty routine. 

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